Small Business Saturday 2025 from National Day Calendar and NBC News

Happy Small Business Saturday! I begin today's celebration with Marlo Anderson of National Day Calendar hosting SMALL BUSINESS SATURDAY - Saturday after Thanksgiving.

Small businesses feed our communities. They keep our main streets thriving and employ nearly half of the American workforce. Supporting small businesses means you're supporting your local economy, local business, tax base, schools, and infrastructure. Your holiday shopping will put food on the tables of people you know.

You will be doing your community some good, and you will also be finding quality gifts. Small businesses take pride in their work. They've worked hard for their dream, and it shows in their craftsmanship.

Anderson did a good job of reviewing the history of the holiday and its rationale. I would know; I've been observing Small Business Saturday since 2011, the first year of this blog and the second year of the special day.

For more detail, I turn to NBC News/NBC Select explaining How To Support Small Businesses this Small Business Saturday.

Small Business Saturday a great day to shop small — business owners say 20% of their annual revenue will come from this year's event. However, it's important to shop small businesses all year long. NBC Select reporter Zoe Malin stopped by @NBCNews Now to talk all things supporting small.

Big businesses like At Home, Kohl's, Joann, Claire's, and Target aren't the only ones affected by tariffs; small businesses might be even more affected by them. This makes tariffs a sustainability issue, since I count shopping small and local as a sustainable action.

NBC News had more to say about today on TODAY. Watch this morning's Small Business Saturday 2025: Try These Tips for Shopping Local.

Small Business Saturday is an annual shopping day that encourages consumers to support local businesses on the Saturday after Thanksgiving. NBC’s Brian Cheung joins Saturday TODAY to share tips for shopping local, how to find small businesses and more.

In addition to reinforcing the points about the importance of Small Business Saturday to small businesses, Brian Cheung and the TODAY panel previewed Cyber Monday. I'm glad they did, because I'm not observing it this year. That's because it falls on December 1st, World AIDS Day. Since the Trump Administration canceled funding for World AIDS Day commemorations after 37 years, effectively meaning it won't celebrate the day officially, I'm going to celebrate it here all the more. Priorities.

That's a wrap for both today and the string of holiday posts. Stay tuned for the Sunday entertainment feature to close out September.