Wednesday, February 12, 2014

Sodastream commercial aired during Super Bowl

It turns out I was wrong in KPBS on the business of the Super Bowl.
I'll come back with my comments on commercials with science fiction, fantasy, or sustainability themes later.  Right now, I'll just mention a commercial that didn't make it.  The product also got its spokesperson in trouble, Sodastream.  I've already used that as an example of a clash of values in class, as Scarlett Johansson and Oxfam Split Over Seltzer.  I won't say more today, as the commercial is one that I plan on using for the next installment of Student Sustainability Video Festival, beyond it being a shame when environmental values conflict with social justice values.  I'd rather they play well together.
A Sodastream commercial did air during this year's game.  Oops!  However, it wasn't the original, which SodaStream has on its YouTube channel.

Sorry, Coke and Pepsi. (Uncensored)

'Sorry, Coke & Pepsi' is the uncensored version of SodaStream's commercial for the Big Game 2014. Watch as Scarlett Johansson shows us how to save the world with a soda that's better-for-you and all of us. Less sugar, less bottles.
I don't remember the title line in the commercial, but I do remember the rest of the spot.  As for the commercial that was banned, that was from last year's game.  I still plan on sharing that one in April during the next session of the Student Sustainability Video Festival.

This commercial reminded me that Scarlett has appeared on this blog before in Chasing Ice, where I embedded the Oscar-nominated song in which she sang.  Hmm, SodaStream, OxFam, Chasing Ice--it's enough to make me think that Scarlett is an environmentalist who is proud to let her green flag fly.  I'm right, too.
Although her acting career brings us back to the late 90s, Scarlett’s been aware of the budding climate and environmental issues with our world since she was born. Throughout her career, she’s been quite public about her focus on recycling and making sure to do her part. But it wasn’t until she took up a starring role in the CG movie The Spirit that she really came to the forefront of Hollywood environmentalists.

During promotion for the super hero film, she teamed up with the Environmental Media Association and posed for a series of ads asking people to make sure they properly recycle their old cell phones. The campaign was called Answer The Call and featured Scarlett and her co-star Eva Mendes acting as their characters from the movie. In the campaign they make sure that people become aware of the good they can be doing if they start recycling their old technology.
Scarlett can frequently be seen speaking at various summits across the globe, urging businesses to reduce carbon emissions and increase sustainable practices. Even though Scarlett is mostly known for her on-screen work, her environmental work should be noted in the same light.
I'm a fan.


  1. Sodastream commercial aired during Super Bowl ...

    1. Well, that was on-topic enough that it stays, even if it's auf Deutsch.