Happy Sweetest Day from National Day Calendar and Live in the D!

Happy National Sweetest Day! I begin today's celebration of a day unfairly called a Hallmark Holiday with National Day Calendar's NATIONAL SWEETEST DAY - Third Saturday in October.


It was about time Marlo Anderson created a video for today!

Since this is a Metro-Detroit-based blog, I can't resist Live in the D's What's The Buzz about Sweetest Day on Live In The D.

What's The Buzz is all about Sweetest Day and how people do or do not celebrate the big day.

Dave Moskowitz (His name doesn't sound like that, but that's what the closed captioning calls him) says he won't celebrate Sweetest Day because the holiday started in Cleveland and he's salty about the Guardians beating the Tigers to advance to the ALCS.* Apparently, Dave doesn't know about the Detroit connection to today, which I outlined in Conflicting histories of the origin of Sweetest Day plus a drink and song to celebrate with your sweetheart, quoting National Day Calendar.

National Sweetest Day found its beginnings in a holiday founded by the National Confectioners’ Association in 1916 called Candy Day. On October 14, 1916, candy shops around the country filled newspapers announcing their sweetest treats and delights. Originally designated to be celebrated the second Saturday of every October, the confectioners’ convention in Detroit in May of 1916 made the final resolution. Walter C. Hughes, the secretary of the National Confectioners’ Association, encouraged Americans to patronizes (sic) their local candy shops, bakers, and druggist for the highest quality confections.
...
Sweetest Day’s theme of charity and giving became apparent in 1921. At the time, four Michigan confectioners united with the Red Cross. Those confectioners included the Detroit Retail Confectioners, Detroit Wholesale Confections Club, Detroit Jobbing Confectioners Association, and the Michigan Confectioners Club. Together, they distributed thousands of bags of candy to hospitals, orphanages, shelters, and homes across Michigan. The celebration also included 100 regulation army target balloons, which dropped coupons worth a box of candy.

I'm willing to advocate for Detroit's role in creating Sweetest Day. If Dave knew, would he at least celebrate today?

I close with my tradition for today, embedding a video of Control Freq's Sweetest Day.


That's a wrap for today's holiday. Stay tuned for a highlights post of tonight's Saturday Night Live as the Sunday entertainment feature — Michael Keaton and Billie Eilish! — followed by a late celebration of Wester.

*I never thought I'd type this, but go Yankees! I'm rooting for a retro Subway Series between the Dodgers and the Yankees over a modern Subway Series between the Yankees and the Mets. It would so disappoint the cast of SNL, but at least they'd be unconflicted over who to root for.