Tuesday, April 14, 2026

Company Man recounts 'FAO Schwarz - The Rise and Fall...And Rise Again,' a tale of the Retail Apocalypse

Today's brief evergreen educational entry is Company Man recounting FAO Schwarz - The Rise and Fall...And Rise Again.

The iconic toy store has had 11 different owners since the founding family sold it over 60 years ago. This video briefly highlights how each owner impacted the brand.
FAO Schwarz's story intersects with Toys R Us, one of the first Retail Apocalypse stories I covered, but I've only mentioned the store once, in The history of the Times Square Toys R Us and evolution of Geoffrey the Giraffe, tales of the Retail Apocalypse. It's time it got its own post.

That's a wrap for today. Stay tuned for a retrospective on Wayback Wednesday tomorrow.

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