Bright Sun Films 'Toys R Us 2026 Update,' a tale of the Retail Apocalypse

I haven't written a blog post dedicated to Toys R Us since 2021's The history of the Times Square Toys R Us and evolution of Geoffrey the Giraffe, tales of the Retail Apocalypse, although Erik of Retail Archaeology mentioned the Toys R Us stores within a store as the second video in 2022's Company Man asks 'The Decline of Macy's...What Happened?' for Black Friday/Buy Nothing Day, a tale of the Retail Apocalypse. Neither of those served as a full update to The death and rebirth of Toys R Us, a tale of the Retail Apocalypse for Black Friday/Buy Nothing Day seven years ago. Without any further ado, I'm sharing Jake Williams of Bright Sun Films giving his Toys R Us 2026 Update.

Since it's complete liquidation in 2018, the Toys R Us brand was seemingly dead. However, following its revival in 2019 with brand new stores, it appeared that the brand had a new lease on life. But, even that resurgence was plagued with issues and now with new owners, Toys R Us is back for a third time! Join me today for this updated look on what has happened with the iconic Toys R Us company.

While I'm happy to see Toys R Us return to the U.S., I'm sad to see what's happened to the brand in Canada and Australia. The Retail Apocalypse is not just an American phenomenon; just ask Hudson's Bay Company.

That's a wrap for today. Stay tuned for coverage of the television nominees at the Saturn Awards as tomorrow's Sunday entertainment feature.