Best box office since 2019 as Gen Z saves the cinema!

Out of the options I posted yesterday, I chose "the Sunday entertainment feature early" thanks to CNBC uploading How The U.S. Box Office Made Its Comeback this morning.

Americans are back at the movies. Summer blockbusters like Michael, The Devil Wears Prada 2, Obsession, and Backrooms have all contributed to the best first half of the year since 2019. CNBC’s Sarah Whitten breaks down the data.

Unlike drum corps, where returning to business as usual once the pandemic was almost over is the problem, Hollywood in general and movies in particular see it as the solution. Americans want their entertainment, and will do just about anything to keep it going. Hollywood is happy we are and is doing its part.

CNBC missed one element that contributed to the story, which CBS19 in Tyler, Texas featured in Movie theaters see major comeback as Gen Z audiences return to the box office.

Movie theaters are enjoying a post-pandemic resurgence, with Gen Z driving ticket sales and helping fuel one of Hollywood's strongest summer seasons in years.

This story looks familiar.

After all the "Millennials are killing" some institution, cultural activity, food or other product I've been reading since before the pandemic, I shouldn't be surprised that news media and popular culture would discover a contrasting feature about Gen Z to report. Gen Z reversing the trend by saving malls certainly fits.

So does Gen Z saving movie theaters. While I'm planning to retire this year, it's not because of my students. I like them and think they're good people (I'm tempted to write kids, but they're adults and deserve to be treated as such).

That's a wrap for today. Stay tuned for Paul Bunyan Day.