CNBC describes 'How Bluesky Grew From A Twitter Side Project To An X Competitor'

Today's content worth sharing next month is CNBC describing How Bluesky Grew From A Twitter Side Project To An X Competitor.

Not many people had heard of Bluesky when the Twitter side project made its debut as a separate company in 2021. The decentralized social media platform initially flew under the radar, but user numbers skyrocketed after the U.S. election in November. This was largely because many of X’s users fled to Bluesky, as they were unhappy with some of the changes that Elon Musk made to Twitter after he acquired it in 2022 and later renamed it X. Bluesky now has over 27 million users, but whether it can continue its rapid growth and compete with the likes of Musk’s X and Meta and Mark Zuckerberg’s Threads remains to be seen.

I'm one of Bluesky's new users since the election, although Katharine Hayhoe recommended that I join her on the service when it no longer required an invite code. That happened when my wife created an account on November 16, 2024 and I created mine later that same day. The first person I followed was my wife. The second was Dr. Hayhoe, who followed me back, which I don't think she ever did on Twitter/X.

Speaking of following me back, I've grown my followers faster on Bluesky than I ever did on any other platform. It took me 13 years to get to 1,000 followers on Twitter/X. It took me one month on Bluesky. I now have nearly 3,000 followers two-and-one-half months after I joined. That's almost triple the 1,075 friends and 174 followers I have on Facebook, the next largest audience I have on social media, and that took 17 years to achieve. I'm also getting more engagement in the form of likes, reposts, and replies on Bluesky than X, although Facebook still beats both, but not enough link clicks from Bluesky to register, while X ranks in the top five. I'm not deactivating my X account for just that reason; it's still useful.

That's it for today's post worth sharing in February. Stay tuned for another evergreen entry tomorrow.