Imagine an Hour inspiring millions to act for our planet. An Hour that unites cities, countries, and continents. An Hour reminding us to make all other hours count.By itself, no. As I wrote for the first Earth Hour I blogged about in 2011: "I personally think this is a fun publicity stunt, and I'm going along with it, but by itself, it's just a publicity stunt." But it becomes yes if it changes attitudes and leads people to "go beyond the hour. Take action to make our world a better place and share your act with the world." I'm all in favor of that.
That’s no longer just an hour…that’s the spark we need for change. That’s the #BiggestHourForEarth.
We can make it happen - together. Join us for #EarthHour on 25th March at 8:30 pm local time by switching off and spending 60 minutes doing something - anything - positive for our planet.
Learn more: https://www.earthhour.org/
My readers might have noticed that the logo for the event has changed. Earth Hour explains that and more in Earth Hour 2023: Breathing new life into our movement and mission.
Since our beginnings in 2007, Earth Hour has been known for the “lights off” moment – a symbolic event to show our collective support for the planet. But this year, we're stepping things up, breathing new life into Earth Hour, our work, and our mission, creating the #BiggestHourForEarth.Watching the explanation of the logo change reminded me of the Doomsday Clock. That's probably not an accident.
How? By inspiring our supporters across the globe - from Asia and Africa to North and South America, Oceania and Europe - to give an hour for Earth, spending 60 minutes doing something - anything - positive for our planet.
Together, we can turn a single Earth Hour into thousands and millions of hours of action and impact for our one shared home, a unifying moment to remind the world just how important our planet is, and why we all can (and must) play a part to protect it.
I close with a message from the United Nations: UN Chief on Earth Hour: The Biggest Hour for Earth 2023 | Sat, Mar 25, 2023 8:30 PM - 9:30 PM.
Video Message by António Guterres, Secretary-General of the United Nations, on Earth Hour 2023.Nothing like being supported from the very top.
The United Nations is joining in the global effort to mark Earth Hour again this year. On Saturday, March 25th at 8:30 p.m. local time, join WWF, the United Nations and other partners in switching off your lights and giving an hour for Earth. For ideas on positive actions you can take for our planet, see www.un.org/actnow.
See you tomorrow for the final Sunday entertainment feature of March. Until then, lights out for the planet tonight!
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