Wednesday, July 8, 2020

Company Man explains the rise and fall of Chuck E. Cheese's, a tale of the Retail Apocalypse and pandemic

I posted Chuck E. Cheese, GNC, and Tuesday Morning all file for bankruptcy, tales of the Retail Apocalypse during the pandemic last month. The next day, Company Man wasted no time and uploaded The Decline of Chuck E. Cheese's...What Happened? It's time to follow up on my previous post with Company Man's answer to his question, which supports my contention that the company was already having issues that made it vulnerable to the COVID-19 pandemic.

Chuck E. Cheese's has filed for bankruptcy, a headline I never wanted to see. This video investigates the deeper reasoning behind it while taking a look at their eventful history.
As usual, Company Man did a great job of researching and presenting the topic, which proved popular beyond his wildest imaginings. Here's what he posted on Twitter two days later with the caption of "What?!"

Two days later, he tweeted "My latest video has gotten such a strong and positive response that I wanted to thank everyone for supporting it. I believe many people that follow me here tend to be the earliest viewers so I do appreciate it." He continued expressing his appreciation on July 5th, tweeting, "I'm still stunned by the great response to my Chuck E. Cheese's video. After a little more than a week it has over 50,000 likes which is already more than any other video I've ever made. Everyone has been so terrific." It may have more likes, but it still has 1.7 million fewer views than his first and most watched video, which I featured in Company Man and WXYZ on KMart, a tale of the retail apocalypse. Let's see how long it takes to get there.

Going from the ridiculous to the sublime, Chuck E. Cheese's is not the most recent retail bankruptcy. Brooks Brothers filed for Chapter 11 today. I guess no one needs a business suit when they work from home and conduct business over Zoom. When I get a good video about it, I'll post an entry about it here. Stay tuned.

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