Vox explains 'The lies that sell fast fashion'

I've written about fast fashion mostly as a tale of the Retail Apocalypse starring Forever 21, although I have mentioned its environmental costs along the way. Vox gave me an opportunity to revisit fast fashion's externalities earlier this month when the channel uploaded The lies that sell fast fashion.

You deserve better than Shein.
...
There are countless articles and videos breaking down the abysmal labor practices, horrifying environmental toll, and overall mountain of waste produced by the fast fashion industry. Activists and even just large swaths of the general public have been raising the alarm about this for well over a decade, but it hasn’t stopped the rise of some of the worst offenders in the industry. For example, the ultra-fast fashion brand Shein has skyrocketed in value over the past five years largely due to their marketing success on TikTok. A lot of us know that fast fashion is bad, but the only way companies like Shein still thrive is if we convince ourselves otherwise and hit “add to cart” anyway. So why do we do it?

The answer is that e-commerce has completely warped our view of what items should cost and how long they should last (this includes and extends to our obsession with Amazon and two-day shipping). We’re moving through trends at an unprecedented pace and it’s doomed to get worse if we don’t adjust our buying habits and learn to slow down. Consumers are being manipulated, but we can do better.

I made a pessimistic assessment five years ago that "as an environmentalist, I probably should be more opposed to fast fashion than I am" and predicted "until Americans, especially young women, change their fashion tastes, they will just buy fast fashion online..." I have become more opposed to fast fashion and Americans have apparently accelerated their acquisition of cheap clothing, a trend being pushed by new chains I hadn't even heard of then, Shein and Temu, and haven't mentioned until now, through a social media platform, TikTok, I wouldn't mention until 2020. Then, I was concerned about TikTok's capacity to monitor users on behalf of China and its ability to misinform, which are why I don't use it, despite its promotion of dance, a phenomenon I can watch on YouTube shorts, thank you very much. I didn't think enough about it as an advertising medium affecting Americans' shopping habits beyond convincing young people to shop local. Now I am. That's another reason to be suspicious of the platform.

That's it for today's more-or-less evergreen post for Earth Month (if TikTok actually is blocked in the U.S., I expect most of its users will migrate to YouTube shorts, including the shopping influencers, so the issues will just move to a new platform). Stay tuned for the return of more timely topics, like Donald Trump's trial in New York. I've been ignoring that and postponing my retrospective of the most read entries featuring late night talk show hosts. It's time to cover both. A topical Throwback Tuesday tomorrow!