Sunday, February 21, 2016

Drink to 'Deadpool's second week on top of the box office


I haven't done a box office post since 'Star Wars: The Force Awakens' blasts to new U.S. box office records.  Part of that is how long "Star Wars" stayed on top of the charts, part is that awards season is more interesting, and part is I found the movies that succeeded "Star Wars" as generally unworthy of my attention.  Not the past two weeks, however, as the superhero comedy "Deadpool" has topped the weekend box office both weekends.*  I'll get to the numbers later.  First, here's a drink from Tipsy Bartender, the Deadpool Shot.

This potent shots are based on the hit movie...DEADPOOL SHOTS!
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DEADPOOL SHOTS
1 oz. (30ml) Strawberry Vodka
2 oz. (60ml) Strawberry Liqueur
1 oz. (30ml) Grenadine
Top with Black Absinthe
The only way those shots could be more dangerous would be if they were flaming.  With the top layer at 160 proof, they could be.  Deadpool would approve.

Enough booze.  Follow over the jump for the numbers.

Vox had an appropriately tempting title for one of their reviews: Deadpool's box office unexpectedly broke records. Here’s what Hollywood should learn from it.
Deadpool, the snarky superhero tale, is a surprise megahit and the first movie ever to make more than $100 million in a single February weekend at the domestic box office.

After tallying $150 million for the entire four-day Presidents Day weekend ($135 million for just the three-day weekend), to say nothing of an additional $132 million from overseas, the film has rejuvenated Ryan Reynolds's flailing career and suggested that reports of superhero fatigue among moviegoers are unfounded.
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This is particularly heartening for Fox, because the studio's last superhero release was August 2015's epic bomb Fantastic Four. That movie didn't even come close to recouping the money spent on its production and marketing, while Deadpool very likely did so over its first weekend.
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The fact of the matter is that Deadpool cost $58 million to make (though probably much more to market). Most of the movie was filmed in relatively cheap Canada. Director Tim Miller frequently has to be creative with his action, occasionally in ways that cleverly enhance it by keeping some of the biggest moments off screen, where the imagination can fill them in.

In comparison, Fantastic Four was budgeted at $120 million, while the last X-Men film, Days of Future Past, was budgeted at $200 million (and probably cost more).
I'll write more about "Fantastic Four," as well as the previous holder of the Valentines Day/Presidents Day weekend box office record, "Fifty Shades of Grey," when I report on speculative fiction at this year's Razzie Awards.

Enough of last week's numbers.  Deadline has this week's in ‘Deadpool’ Crosses $200M; ‘Risen’ Still Burning ‘Witch’.
By the end of this weekend, Deadpool will have grossed an estimated $236.9M after two weeks in release. Guardians of the Galaxy, a Marvel superhero film that also broke the mold, didn’t reach that point until the middle of its fourth week (and that movie had the benefit of summer crowds). Deadpool collected $16.2M yesterday [Friday], on its way to a second weekend of $56.5M (per industry calculations), -58% from its record February opening. Today [Saturday], Deadpool passes $200M stateside.
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Deadpool hasn’t calmed down, and Ryan Renolds continues to work it. On top of collecting an estimated $24M tonight [Saturday], +48% over Friday, the star’s satirical Deadpool rant against Saturday Night Live exec producer Lorne Michaels was all the rage today, clocking 1M YouTube views. Weekend two for the 20th Century Fox film is now looking like $55.4M with a 10-day total of $235.8M. ComScore’s PostTrak shows an updated demo breakdown with men comprising most of the audience at 64% and females at 36%. Women love Deadpool almost as much as guys, with an 86% positive score to 90%.
A superhero date movie--what a concept!

*The presidential nomination contests, Super Bowl, and holidays have also been more entertaining.  Speaking of the former, I have a good-bye to Jeb Bush post coming.  Stay tuned.

5 comments:

  1. the lessons Hollywood needs to learn from Deadpool are as follows:

    1) make the movie FUN to watch. Too many wanna-be blockbusters want to inspire AWE, but end up not being fun.

    2) respect the audience. comic book audiences don't like too many tweaks or changes to what they understand the characters to be. The rebooted FF is a perfect example: they got away from the original designs/archetypes of the Four and alienated too many fans who refused to give it a fair shake. (At least the first Tim Story-directed FF stayed close to concept)

    3) Be smarter with the money. Yes, Deadpool ended up being made on the cheap - and it shows - but a smart budget prevents a film company from betting too much into one make-or-break movie turning into a franchise (which is what I think killed off the Narnia series)

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    Replies
    1. I have no qualms with your points; I agree with all three. I am disputing the example you used to support the last one. It seems that the Narnia series isn't quite dead yet. "The Silver Chair" is in pre-production according to Wikipedia.

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    2. oh ah. it had gone silent for a few too many years...

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