Friday, May 12, 2023

Two Twitter announcements — Tucker Carlson's Twitter show and Elon Musk hiring a new CEO for Twitter

I told my readers to "Stay tuned for a retrospective of the blog's year on Twitter tomorrow for Flashback Friday" yesterday, so I looked for news about Twitter and, wow, did I find some! First, an update to the continuing saga of Tucker Carlson and leaving Fox News from NBC News, Former FOX host Tucker Carlson to launch a new show on Twitter.

Former FOX News host Tucker Carlson is relaunching his show on Twitter, which he announced in a three minute video posted to his account.
I should have figured that Fox News was still paying Carlson as long as he complied with the non-compete clause in his contract. I should have also figured out that Carlson, who is not only the son of a former head of the Voice of America, but also the stepson of Patricia Swanson, an heiress to the Swanson TV dinner company her grandfather Carl Swanson founded, might not be motivated enough by the money to stay "off the air." Technically speaking, neither cable nor the Internet are "on the air" the way broadcast radio and television are, but there isn't a better expression. Instead, he wants to be heard and seen by his audience and affect current events. Some things are more important than money.

The other news I found was Elon Musk announcing that he's hiring a CEO to replace him at Twitter. Yahoo! News has that story in NBCUniversal's Linda Yaccarino reportedly in talks to be named new Twitter CEO.

Yahoo Finance Live's Julie Hyman and Brad Smith report on NBCUniversal's Linda Yaccarino in talks to be named Twitter's new CEO, Elon Musk transitioning to CTO, and how this will impact Twitter.
Close listening to Brad Smith sounded like news of Linda Yaccarino's resignation broke as they were recording this segment. CNBC Television confirmed that news in NBCUniversal ad chief Linda Yaccarino resigns amid talks for Twitter CEO.

CNBC's Julia Boorstin joins 'Squawk on the Street' to report on the latest news.
At least Musk found someone who has the skills to reverse Twitter's weakness among advertisers. Just the same, the jury's out, as it was when I last commented on his ownership in 'SNL' shares scary news for Halloween 2022.
'SNL' shares Easter wishes in its cold open included a Weekend Update clip about Elon Musk buying Twitter, but I haven't said anything about since because I wasn't sure it would happen and I wanted to see how would work out if it did. It has and so far I'm not positively impressed. I'm not surprised about that, either.
My opinion hasn't changed in the six months since.

As for Carlson's announced show on Twitter, I hope it will have the same result as Donald Trump returning to Facebook and Twitter, a reversal of his 2021 bans: "I think it will work out as well as reopening Jurassic Park, a spectacular and entertaining disaster."

Follow over the jump for a retrospective of the blog's year on Twitter.


Projection is the Right's favorite defense mechanism from August 5, 2012 was the most active link on Twitter for at least the fourth year in a row. I tweeted the link multiple times, earning 34,383 total impressions and 501 total engagements during the 2022-2023 blogging year. It was the link in the most active tweet during both the 2022-2023 blogging year and December 2022, which earned 8,031 impressions (most for year and month of December 2022), and 147 total engagements (most for year and month of December 2022), including 52 link clicks (most for year and month of December 2022), 41 likes, 39 detail expands (most for year and month of December 2022), 12 profile clicks (most for year and month of December 2022), 2 retweets (tied for most during December 2022), and 1 reply in 1 thread. I quote-tweeted the original tweet on December 11, 2022, earning another 6,192 impressions (second most for year and December 2022) and 80 total engagements, including 57 likes (most for year and month of December 2022), 10 profile clicks, 8 detail expands, 4 link clicks, and 3 replies in 1 thread.

It was also the most viewed tweet of April 2022 with 5,902 impressions and 68 total engagements (most for the month), including 23 likes (most for the month), 21 link clicks (most for the month), 15 detail expands (most for the month), 5 profile clicks (most for the month), 8 replies in 3 threads (most threads for year and month of April 2022), and 1 retweet. My retweets that month earned 3,308 impressions and 2 engagements, 1,195 impressions and 26 total engagements, 320 impressions and 114 impressions. It returned as a top tweet of August 2022, earning 567 impressions and 43 total engagements, including 27 likes (most for month of August 2022), 10 retweets (most for year and month of August 2022), and 6 link clicks (most for month of August 2022). It returned again as the top tweets for October 2022, earning 2,788 impressions and 27 total engagements, the most for the month, including 12 link clicks, 10 detail expands (most for October 2022), 2 retweets (most for October 2022), 2 likes, and 1 follow (tied for most for year and October 2022). A retweet that month earned another 2,361 impressions (second most for October 2022) and 14 total engagements, including 5 likes, 4 link clicks, 3 detail expands, 1 follow (tied for most for year and October 2022), and 1 profile click. It was also the third most popular post of November 2022, earning 97 impressions and 14 total engagements. It returned to the top spots in February 2023 with 935 impressions (most) and 17 total engagements (most), including 5 detail expands (most), 4 retweets (most), 3 likes, 3 link clicks, and 2 profile clicks, and a retweet with 637 impressions (second most) and 6 total engagements, including 4 likes and 2 profile clicks. It ended the blogging year as the top tweet of March 2023 with 1,152 impressions and 20 total engagements.

CNBC and PBS report record overdose deaths in the U.S. in 2021 from May 14, 2022 and tweeted by me on July 3, 2022 was the most viewed tweet during July 2022 with 4,215 impressions, second most for any tweet with a link to this blog during the 2022-2023 blogging year, and the most impressions of any link posted during the 2022-2023 blogging year, along with 30 total engagements, including 22 link clicks (most during July 2022), 4 detail expands (most during July 2022), 2 replies in their own threads (tied for most threads during July 2022), 1 like, and 1 profile click (tied for most during July 2022).

I tweeted Ta-ta, Tulsi, as Gabbard gives up from March 21, 2020 several times, earning a total of 3,054 impressions and 100 engagements to become the third most viewed link from this blog on Twitter. The top tweet of this link was during August 2022, earning 1,139 impressions and 46 total engagements (most for the month for both and 6th most active single tweet with a link)), including 27 media engagements (most for the year and month), 15 detail expands (most for the month), 2 link clicks, 1 retweet, and 1 profile click. Its quote-tweet that month earned 993 impressions and 10 total engagements, including 4 profile clicks (tied for most during month), 2 link clicks, 2 detail expands, 1 retweet, and 1 like. It was also the second most viewed tweet during June 2022 and the fourth most viewed tweet during January 2023.

Kevin G. tweeted MSNBC reports 100,000 new cases of COVID-19 in the U.S. per day as BA.5 variant spreads, a pandemic update from July 12, 2022 on July 24, 2022. My quote tweet on August 2, 2022 earned 1,858 impressions (most for August 2022 and the 3rd most active single tweet with a link during the year) and 11 total engagements, including 4 hashtag clicks (most for year and month of August 2022), 4 profile clicks (tied for most), 2 likes, and 1 retweet.

'Prehistoric Planet' previews explore extinct biodiversity on International Day for Biological Diversity from May 22, 2022, tweeted by Kevin G. on June 7, 2022 and retweeted by me the same day, had the most impressions during June 2022 and the 4th most active single tweet with a link, 1,851, and 11 total engagements, including 7 likes (most), 3 detail expands (tied for most), and 1 retweet.
A tweet of a post linking to Colbert and Meyers take closer looks at Kevin McCarthy becoming Speaker after 15 ballots earned at least 8 engagements, 4 retweets (most), 3 likes, and 1 reply in 1 thread, on 1,706 page views as the top mention and the fifth most viewed tweet linking to a post on this blog.

I tweeted My 2022 Saturn Awards votes from October 23, 2022 on October 26, 2022, earning 846 impressions (third most for the month and seventh most for the year) and 22 total engagements, including 18 link clicks (most for the month), 1 retweet, 1 like, 1 detail expands, and 1 profile click. My retweet on October 26, 2022 earned another 444 impressions (third most for the month) but no engagements.

The eighth most seen tweet was More from the Archdruid and his readers on zombies, part 2 from October 22, 2017 and tweeted April 12, 2022 earned 766 impressions (second most for the month) and 7 total engagements, including 6 link clicks and 1 detail expand.

What motivates Americans to act had the most impressions during January 2023 with 701, the ninth most viewed tweet of the blogging year, and 21 total engagements, including 13 link clicks (most), 3 detail expands, 3 profile clicks, 2 replies in 1 thread, and 1 like.

I didn't know Canute was the King of North Carolina from May 31, 2012 and tweeted on May 11, 2022 earned 692 impressions (most for the month and tenth most for the year) and 16 total engagements (second most), including 10 link clicks (second most), 4 profile clicks (tied for most), and 2 detail expands.

On March 12, 2023, I tweeted Four years ago, we were partying like 1929--what a difference today! It earned 680 impressions to rank 11th for the year and 9 total engagements, including 3 likes, 2 link clicks, 2 profile clicks, 1 retweet, and 1 detail expand.

I close this list with 'Teenage Dream' and 'The Lost Class' - two PSAs about gun violence nominated for Outstanding Commercial at the 2022 Emmy Awards from July 16, 2022, which I tweeted on September 3, 2022, earning 231 impressions and 5 total engagements, including 2 link clicks, 15 replies in 1 thread (most replies in a thread for the year), 1 detail expand, and 1 profile click.

This concludes this series. Whew!

Previous posts in this series Previous retrospectives about Twitter Previous retrospectives about the back catalog.
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