Tuesday, October 1, 2019

Nike's 'Dream Crazy' wins Emmy for Outstanding Commercial and shows the power of diversity

I closed out 'Point of View: Sandy Hook Promise' among Emmy nominees for Outstanding Commercial by handicapping the nominees.
Now that I've shared the nominees, it's time to make my prediction.  If I used just YouTube views as a measure of popularity, then the leader is "Shot on iPhone XS — Don’t mess with Mother" with 37,786,876 views, followed by "Dream Crazy" with 29,983,349 views, "A Great Day in Hollywood" with 561,033 views, "Behind the Mac — Make Something Wonderful" with 466,516 views, and "Point of View" in last place with 242,452 views.  It looks like the gun violence control PSA should just be happy to be nominated.

Now, if this were the People's Choice Awards, I think it would be between "Don't Mess with Mother" and "Dream Crazy" with the latter favored on emotional appeal.  However, this is an awards voted on by entertainment professionals, who like flattering or at least interesting portrayals of show business, so I think "A Great Day in Hollywood" has nearly as good a chance of winning as the Nike commercial.  My readers and I will find out on the 14th or 15th of September, when the winners of the Creative Arts Emmy Awards are announced.  Stay tuned.
I was right to think Nike's "Dream Crazy" was the favorite, as it won.  Here is "the most inspirational of all the nominees, Dream Crazy by Nike.  It features Colin Kaepernick, so it has a political dimension from that alone."

Don’t ask if your dreams are crazy. Ask if they’re crazy enough.
"Watching that made me tear up."

While it featured overcoming hardship to achieve greatness, the winning commercial also featured the power of diversity of all kinds in sports without being explicit about it.  It was also a great example of advertising as art.  Congratulations!

I plan on returning with more Emmy winners tomorrow.  Stay tuned.

Previous entries in this series.


  1. This comment has been removed by a blog administrator.

    1. Hey, Viking (you raiding pirate spammer, you)! I deleted comments from you before and I'm deleting it now. I'd take the step to try to throw you directly into the bit bucket, but then I wouldn't have the fun of insulting you on the way out.