You may have seen the word "Bluesky" popping up on your social media pages.While BBC's subject line asked about Twitter/X, Bluesky CEO Jay Graber compared herself and her running of Bluesky to Mark Zuckerberg of Meta. I plan on getting to Zuckerberg and Meta's legal fight with the Federal Trade Commission (FTC) on Flashback Friday, when I finish this series with the blog's year on Instagram and Threads. For a comparison focused on Twitter/X, I turn to Fast Company explaining Why Everyone Is Leaving X for Bluesky!
It is an alternative platform to Elon Musk's X and the company said it is growing rapidly with users and new sign-ups.
So, what is it and why are so many people reportedly joining?
The breakdown of Bluesky's ascendant year and what they plan to do next.That's a good capsule summary that accords with my experience. For more detail, I turn to Virtualization of the Public Sphere - Exodus of Users from X to Bluesky by Atmiki Pai.
Today, we will be discussing the virtualization of the public sphere, taking a deeper dive into the rise and fall of social media platforms.I agree with the findings about why users left Twitter/X for Bluesky, although the numbers show that Bluesky's growth has slowed. That indicates that the answer to BBC News asking "Will Bluesky be able to rival X or Twitter" is no, not any time soon. That's O.K., for reasons I described in CNBC describes 'How Bluesky Grew From A Twitter Side Project To An X Competitor'.
I've grown my followers faster on Bluesky than I ever did on any other platform. It took me 13 years to get to 1,000 followers on Twitter/X. It took me one month on Bluesky. I now have nearly 3,000 followers two-and-one-half months after I joined. That's almost triple the 1,075 friends and 174 followers I have on Facebook, the next largest audience I have on social media, and that took 17 years to achieve. I'm also getting more engagement in the form of likes, reposts, and replies on Bluesky than X, although Facebook still beats both, but not enough link clicks from Bluesky to register, while X ranks in the top five. I'm not deactivating my X account for just that reason; it's still useful.Six months after I joined Bluesky, I now have more than 6,300 followers. Bluesky's growth may be slowing down, but mine isn't and I'm getting even more engagement there than on Twitter/X, particularly since only post on the latter once a day while I'm consistently active on Bluesky. It doesn't help that Twitter/X's analytics are now a service for paid subscribers, and I won't pay to support Elon Musk, so they end up being little better than what I can collect from Bluesky for free.
Follow over the jump for the blog's top shares on Bluesky and Twitter/X between March 21, 2024 and March 20, 2025, the 2024-2025 blogging year.












